Legal & service information
Cookie policy
How essential, analytics and marketing storage technologies are controlled on naiamom.com.
1. What this policy covers
This policy explains how this website uses cookies and similar storage or access technologies. These technologies can remember choices, support security, keep forms functioning reliably and, where enabled with permission, help understand how website content is used.
2. Essential technologies
Essential technologies support functions requested by the visitor, such as recording a cookie preference, maintaining basic security and ensuring page features operate consistently. Because these are necessary for the service or preference you request, they may be used without optional-consent tracking.
Preference records are retained only for a period reasonably necessary to remember the choice and may be refreshed when the policy or available categories materially change.
3. Analytics
Optional analytics may be used to understand broad page usage, navigation patterns and technical performance. Where analytics are non-essential, they are not activated unless you choose to allow them. If a third-party analytics provider is introduced, the provider and relevant retention details will be disclosed in the consent information before use.
4. Marketing technologies
Marketing or advertising technologies can be used to measure campaign performance or tailor advertising across services. They are not treated as essential. Where such technology is used, it requires the appropriate consent and the consent interface will identify the relevant purpose before activation.
5. Third parties
Some website functions can involve third-party services, for example embedded content, security services or analytics. A third party may set or access information only in accordance with the permissions and legal basis applicable to that function. We review third-party use when features are added or changed.
6. Managing your choice
You can accept or reject optional technologies through the cookie banner. Rejecting optional technologies does not prevent access to the core website. If you later want to change the choice, clearing site data in the browser will cause the choice interface to be shown again on a later visit.
7. Retention
Retention depends on purpose. Essential preference records are kept only as long as needed to remember the selection or maintain the requested function. Optional analytics or marketing technologies, where used, have provider-specific retention periods disclosed with the relevant category.
8. Legal framework
The website applies the UK rules governing storage and access technologies together with UK data protection requirements where personal information is involved. Consent for non-essential technologies must be a clear positive choice and can be withdrawn for future use.
Last updated: 21 August 2026.